OUR Formula

Founded in 2013, by Leah Lococo & Jill Bluming, along with the support of our essential team member, Windy Waite, The Creative Type, NYC has successfully conceptualized and designed all aspects of branding spanning a diverse range of clients and products. Our combined experience allows us to bring strategy, knowledge, perspective, skill, creativity and invention to the table.

We’ve curated a select group of consultants, copywriters, illustrators, photographers, print and web designers and production specialists. Each member is uniquely skilled and hand-picked to most efficiently address each client’s set of goals.

LEAH LOCOCO & JILL BLUMING


 

Areas

Advertising

Beauty & Fashion

Education

Food & Beverage

Consumer Goods

Luxury

Lifestyle

Publishing

Entertainment Media

Fine Arts

Cultural Events

Business to Business

Non-Profit

Services

CONCEPTUAL DEVELOPMENT

COPY WRITING

PRODUCTION

CREATIVE SERVICES

Branding

Strategy

Design

Art Direction

 

 


our process

Our team thoroughly explores your brand by first developing an in-depth creative survey establishing your company’s mission, vision and authentic voice.

Our creative survey targets the foundation of your brand, and establishes your voice as a basis upon which to invent or reinvent your brand.

 

our work
gets RESULTS

RECOGNITION

Equally essential for both user and end-user. We are experts in creating brand recognition. This is what will differentiate your brand from others within your realm.

 
 

USABILITY

We work with you to create a complete set of brand assets —increasing your ability to move forward with your brand and easily integrate into any promotional environment.


AFFINITY

For both corporate and end-user levels—when a Company has affinity for it’s brand, that feeling radiates exponentially resulting in your audiences eager interaction with your product and your brand.