OVERVIEW
Just-Tech LLC provides technology solutions for legal industry providers nationwide. We were tasked to provide guidance and also to assist in redefining their brand by supporting them in crafting brand voice and positioning as well as designing a new logo and website and collateral in line with their new branding.
Problem
Having paid little or no attention to their branding and web presence in the past, it was time to have their marketing efforts accurately reflect their specialized technological skills as well as their human, roll-up-our-sleeves approach to their work.
SOlution
Define their market to craft a refreshing, hands-on and friendly-yet-intelligent brand presence identifying Just-Tech as a uniquely skilled and perfectly matched support team of experts in their field.
process
We explored and developed our understanding of their brand by working side by side with their team to intake who they were, and who they wished to become as well as how they would visually and verbally embrace their market. We directed all written and visual creative based on our research, development and also managed execution of all deliverables.
Intake / Questionnaire
Creative Brief
Photography Assets and Logo Design
Presentation of Web Themes
Release of Preliminary Assets (Logos)
Wireframing / Outlining Website
Brand Voice, Copy and Bio Writing
Team Photography
Web Design
Collateral Implementation (Stationery & Business Cards)
Proposals and Powerpoint Templates
results
Brand new Logo and Brand Design Package covering all peripheral brand assets and including, Website Design, Stationery, Business Cards and Collateral, a visual stock library of photos and customized graphic assets, sales and proposal materials, templates for talks, panels and sales presentations as well as promotional brochures.
