The Creative Type, NYC

Case Study: Just-Tech




Just-Tech LLC provides technology solutions for legal industry providers nationwide. We were tasked to provide guidance and also to assist in redefining their brand by supporting them in crafting brand voice and positioning as well as designing a new logo and website and collateral in line with their new branding.




Having paid little or no attention to their branding and web presence in the past, it was time to have their marketing efforts accurately reflect their specialized technological skills as well as their human, roll-up-our-sleeves approach to their work.


Define their market to craft a refreshing, hands-on and friendly-yet-intelligent brand presence identifying Just-Tech as a uniquely skilled and perfectly matched support team of experts in their field.




We explored and developed our understanding of their brand by working side by side with their team to intake who they were, and who they wished to become as well as how they would visually and verbally embrace their market. We directed all written and visual creative based on our research, development and also managed execution of all deliverables.


  1. Intake / Questionnaire

  2. Creative Brief

  3. Photography Assets and Logo Design

  4. Presentation of Web Themes

  5. Release of Preliminary Assets (Logos)

  6. Wireframing / Outlining Website

  7. Brand Voice, Copy and Bio Writing

  8. Team Photography

  9. Web Design

  10. Collateral Implementation (Stationery & Business Cards)

  11. Proposals and Powerpoint Templates


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Brand new Logo and Brand Design Package covering all peripheral brand assets and including, Website Design, Stationery, Business Cards and Collateral, a visual stock library of photos and customized graphic assets, sales and proposal materials, templates for talks, panels and sales presentations as well as promotional brochures.


Working with Leah and Jill from The Creative Type was a pleasure and a success for our legal tech startup.  They managed the project most efficiently, did a great job getting to know our business and industry, were extremely creative while keeping us grounded in the culture of our future clients.  I’ve been involved in three prior branding projects at other companies but The Creative Type delivered better results, more quickly and more affordably.


see the portfolio here